Pilates Branding Photoshoot with BodyxBrooke
From the moment Brooke reached out to inquire about a session, I was genuinely moved. Not just excited to work together — inspired. Her message wasn’t just clear, it was personal, and her presence online had already made an impression on me long before we met in person.
Brooke is an online fitness instructor with a heart for wellness and a library of content to back it up — over 1,000 workouts, to be exact. That number still blows my mind. I don’t know if I’ve worked out 50 times in my life, and here she is, showing up consistently, generously, and with so much warmth for her clients. She’s also a mom, a businesswoman, and someone who brings humor, realness, and education to everything she posts. Lately, she’s been pivoting into a more feminine, balanced approach to wellness through at-home Pilates — and it’s been beautiful to witness.
When she inquired, she was crystal clear about her vision: she wanted something feminine and approachable. She didn’t want the photos to scream Brooke. She wanted her clients to see themselves in her brand — to feel like they belonged in the picture. That intentionality is something I deeply respect.
I was so inspired, I responded to her inquiry with a mood board. Not because I was trying to impress her — but because I was already proud of her. This woman is building something real, and I wanted to match her clarity and commitment with that same energy.
Behind the Shoot: Intentionality in Action
Brooke showed up with over ten outfit options — each aligned with her brand’s soft and grounded color palette — and a set of props that represented her daily work: a yoga mat, dumbbells, ankle weights, and even a water bottle. We didn’t use everything, but having those options gave us room to flow, pivot, and create so much variety throughout the session.
Once we hit our rhythm, she was able to switch seamlessly between looks, giving her multiple mini branding sessions in one. She also brought a close friend to assist — someone who knows her brand inside and out — and it made a huge difference in helping bring her vision to life.
5 Fitness Branding Tips We Used in This Session
Whether you're a trainer, yoga instructor, or wellness entrepreneur, here are a few takeaways you can steal from Brooke’s session:
1. Show Yourself in Action
Don’t just pose — teach. Movement-based brand photos should reflect what it feels like to work with you. Capture moments where you’re demonstrating, cueing, or connecting.
2. Make Space for Your Clients
Brooke didn’t want the images to be all about her — she wanted her clients to feel seen. Think about how your brand imagery can hold space for someone else's journey.
3. Plan Ahead with Looks + Props
Outfits in brand colors and tools of the trade — even the simple ones — give your shoot variety and depth. Bonus points if your items are consistent with the aesthetic of your content.
4. Mood Boards Set the Tone
You don’t have to be a designer to share your vision. Pull images that evoke the emotion and style you want, and your photographer can take it from there.
5. Bring Your People
Having someone you trust on set — who knows your brand and can hype you up or spot details — is a low-key superpower. Brooke’s friend helped us stay aligned and energized all the way through.
Since our session, I’ve gotten to know Brooke even more — and she’s the real deal. Motivated, endearing, and deeply committed to helping others change their lives through balance and movement. She’s a woman on a mission, and I’m so proud to have captured this moment in her journey.
Here’s what she had to say about her session:
”Both Amanda and the studio are incredible and I’m so happy I found them! I sent an inquiry through the website about what I was looking for and the redirection my brand was going and wanted that to be captured. Amanda got back to me immediately and even went above and beyond to make a vision board. Before we even spoke on the phone, I knew I had to work with her.
The day of the shoot was smooth and I felt at ease and comfortable the entire time. The end result are even better than what I envisioned and I’m excited to work with Amanda and at the studio again and again.”
Explore Brooke’s Work
If you’re looking for approachable, effective, at-home workouts — especially Pilates — Brooke’s your girl. Her online platform is filled with hundreds of workouts that meet you exactly where you are, with encouragement, humor, and real results.
👉 Check out her website here and see why so many people are choosing a more balanced approach to fitness.
Ready to Bring Your Brand to Life?
Whether you’re a fitness instructor, wellness coach, or just entering a new season of business — your brand deserves imagery that feels like you. Let’s create photos that capture your purpose, connect with your audience, and elevate your presence online.
✨ Inquire about your session here or reach out directly — I’d love to hear your story.
