How Ongoing Brand Photography Helped Totally Charmed Level Up (and Get Booked!)
When Lexie and Sabrina, the powerhouse duo behind Totally Charmed, first stepped into the studio, they came with a clear vision and a whole lot of heart. They weren’t just looking to take pretty product shots—they were ready to tell a story. One rooted in creativity, community, and that nostalgic magic only a charm can bring.
Since our first session, I’ve watched their brand bloom in the most beautiful way. We’ve now worked together twice, and I can confidently say their investment in brand photography has paid off tenfold. Of course, that’s because everything about what they do is special—from the way they design, to the way they show up, to what they offer their clients. But it’s also because the images we’ve created together have helped them tell that exact story online.
From Photoshoot to Full Experience
In our latest session, we didn’t just capture product—we captured presence. Lexie and Sabrina came ready. With props. With setup ideas. With a vision for how they wanted Totally Charmed to show up at events. That’s right—they now offer charm bar experiences you can book for your next party, shower, or pop-up.
They’ve taken this idea and turned it into something so unique and interactive: a personalized charm-making experience where guests walk away with a one-of-a-kind piece that means something. We highlighted every part of that process, from their brand-new cart to the beautiful displays they’ve curated with so much love.
What I See Behind the Camera
It’s easy to look at a growing brand and say, “Wow, they’ve really made it.” But when you’re behind the camera—when you see the effort, intention, and energy up close—it’s something deeper. I’ve watched Lexie and Sabrina build Totally Charmed not from necessity, but from passion. From joy. From a place of creativity and love.
You can tell they care. About the details. About their customers. About making people feel something.
That kind of energy is contagious—and it translates.
Why Consistent Imagery Matters
Photos aren’t the only piece of the branding puzzle, but they’re the piece that pulls everything together. They help people feel what you do before they even hit your website or send a DM.
With Totally Charmed, we’ve created:
Clean product closeups that show craftsmanship
Lifestyle content that helps customers envision wearing the pieces
Behind-the-scenes moments that build trust
A fully branded setup that showcases how magical their event experience really is
And now? They’ve dropped new collections, elevated their presentation, and they’re getting booked and busy.
The Takeaway
If you’re a business owner wondering whether a branding session is worth it—this is your sign. One shoot can spark momentum. But ongoing photography? That’s how you document your growth, expand your reach, and build a brand that feels consistent, connected, and completely you.
Lexie and Sabrina, thank you for trusting me with your vision. I’m so proud to be part of your journey and can’t wait to see what Totally Charmed does next 💫
To Book Totally Charmed or Buy online head here:
Totally Charmed